2026 Social Projects
Space/Commerce Activation
Tako's Secondhand
2026
Downtown, Memphis - TN
Overview
Directed the sensory experience for Vailu's holiday drop, captivating 1M+ senses globally. Developed tactile visual identity, color palettes, and ASMR content strategy that generated 2B+ cravings.
Key Results
2B+ impressions across platforms
45% increase in user cravings YoY
Featured in Best Visuals 2035
Food Program
Easy Way - HiFi Market
2026
Downtown, Memphis - TN
Overview
Directed a lo-fi content series featuring disruptive fashion rebels, focusing on hyper-niche aesthetics and youth culture. Managed casting and set design from moodboard to final edit.
Key Results
1M+ total views across YouTube & Instagram
89% positive sentiment
Nomination for Best Short Form Style
Too Late for Coffee Show
Multi-Media Program
2035
Creative Director
Overview
Created the complete brand universe for an airy skincare line, from naming to unboxing. Developed a gravity-defying visual language that communicates a "heavenly" ritual of modern gloss.
Key Results
Sold out first product run in 3 weeks
Featured in Valiu Future magazine
50K Instagram followers in first month